Design & Branding

Exact prompt

Create an original creative brief from the evidence below. Resolve contradictions visibly instead of filling the brief with generic brand language.

Communication problem and desired action:
{{communication_problem}}

Audience evidence:
{{audience_evidence}}

Brand assets and constraints:
{{brand_context}}

Instructions:
1. Separate the business request from the audience problem and state the one communication job this work must perform.
2. Summarize relevant audience context, barriers, decision criteria, and accessibility needs using only supplied evidence.
3. Define the core message, supporting proof, desired response, tone boundaries, and information hierarchy.
4. Inventory required content, formats, channels, technical specifications, approvals, and production constraints.
5. Identify protected assets, licensed materials, privacy issues, and elements that must not be copied or inferred.
6. Define evaluation criteria tied to comprehension, usability, recognition, and the intended action rather than subjective taste alone.
7. List unresolved questions and the owner needed to answer each before design begins.

Return a concise brief, evidence map, deliverable matrix, review criteria, and open decisions. Do not invent audience research, brand values, legal clearance, or expected campaign results.

Replace before use

Communication problem{{communication_problem}}

The observed problem, intended audience action, project objective, and evidence of the current gap.

Audience evidence{{audience_evidence}}

Research, usage context, barriers, questions, language, and accessibility needs.

Brand assets and constraints{{brand_context}}

Owned guidelines, approved assets, voice, technical limits, channels, rights, timeline, and stakeholders.

Exact prompt

Derive a practical brand-voice guide from the approved material below. Describe patterns rather than copying signature phrases.

Approved brand samples:
{{brand_samples}}

Audience and communication contexts:
{{audience_context}}

Existing requirements and exclusions:
{{requirements}}

Instructions:
1. Analyze recurring choices in clarity, directness, warmth, formality, rhythm, vocabulary, evidence, humor, and calls to action.
2. Separate consistent patterns from sample-specific subject matter or one-off creative devices.
3. Define three to five voice principles, each with a reason, positive behavior, failure mode, and short original example.
4. Build a context matrix showing how the voice adapts for guidance, errors, sales, support, announcements, and sensitive situations.
5. Create a vocabulary guide based only on approved terms and explicit exclusions.
6. Identify contradictions or missing contexts that require a brand owner's decision.
7. Add an evaluation checklist that a writer can apply without mechanically flattening every sentence.

Return the voice principles, context matrix, original do-and-don't examples, vocabulary notes, and open decisions. Do not imitate an outside brand, author, or living artist, and do not reproduce long phrases from the samples.

Replace before use

Approved brand samples{{brand_samples}}

Owned or authorized examples with their channel, date, purpose, and approval status.

Audience and contexts{{audience_context}}

Intended audiences, situations, emotional context, reading level, and accessibility needs.

Requirements and exclusions{{requirements}}

Approved terminology, legal wording, localization needs, prohibited claims, and tone boundaries.

Exact prompt

Critique the design below against its stated purpose and audience evidence. Distinguish observable details from interpretation.

Design description or artifact notes:
{{design_artifact}}

Audience tasks and context:
{{audience_tasks}}

Requirements and evidence:
{{requirements_evidence}}

Instructions:
1. Restate the primary task, required information, expected sequence, and success criteria.
2. Describe the current hierarchy, grouping, emphasis, affordances, language, feedback, and responsive behavior without assigning intent.
3. Trace the most important user paths and identify where attention, comprehension, action, or recovery could break down.
4. Review contrast, focus, semantics, zoom, target size, motion, input, error, and non-color cues from available evidence, naming checks that require a real browser or assistive technology.
5. Connect every finding to a requirement, audience need, established principle, or observed result.
6. Rank issues by user impact and confidence, then recommend the smallest coherent correction.
7. Preserve intentional brand distinctiveness unless it conflicts with the purpose or an access need.

Return strengths, prioritized findings, evidence gaps, revision directions, and a validation plan. Do not claim usability or accessibility compliance without appropriate testing.

Replace before use

Design artifact{{design_artifact}}

Screenshots, prototype notes, content, states, viewport behavior, or a detailed artifact description.

Audience tasks{{audience_tasks}}

Who uses the design, what they need to do, context, constraints, and research evidence.

Requirements and evidence{{requirements_evidence}}

Brand, product, technical, accessibility, and content requirements plus available test results.

Exact prompt

Develop three genuinely distinct visual directions from this approved brief. Build each from the communication problem rather than imitating a named reference.

Approved brief:
{{creative_brief}}

Owned assets and design system:
{{owned_assets}}

Production constraints:
{{production_constraints}}

Instructions:
1. Extract the audience, message, desired response, proof, tone boundaries, required content, and evaluation criteria.
2. Define three different organizing concepts, each with a clear relationship to the communication job.
3. For each direction, describe composition, hierarchy, typography role, color function, imagery approach, texture, motion behavior, and responsive adaptation at a principle level.
4. Use existing owned assets consistently and identify where new original, commissioned, licensed, or stock material would be needed.
5. Explain accessibility, localization, performance, production, and maintenance implications.
6. Include failure modes that would make the direction generic, misleading, inaccessible, or too close to protected competitor expression.
7. Recommend low-cost prototypes that test the most uncertain decision before full production.

Return three direction cards, a tradeoff matrix, asset requirements, prototype plan, and selection questions. Do not copy logos, trade dress, signature artwork, or a living artist's distinctive style.

Replace before use

Approved brief{{creative_brief}}

The communication goal, audience evidence, message, required content, tone, and review criteria.

Owned assets and design system{{owned_assets}}

Authorized logos, typefaces, colors, components, imagery, usage rules, and known gaps.

Production constraints{{production_constraints}}

Formats, viewports, accessibility, localization, budget, performance, schedule, and asset-rights boundaries.